Specials share 60 %+: revenue model, calculator and business plan re-based
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User (October 2026): "lets say 60+% special prints" (the plant focuses on
special prints, not mono colours).

- Specials (splatter, marble, colour effects) run only on the Duplex
  systems, so at 60 % the Duplex sets the launch plant's output: ~0.58 /
  0.74 / 0.90M records a year (was 0.71 / 0.84 / 0.97 at ~20 %), the
  Classic at about two thirds load. Full 60/40 hall: ~2.3 to 3.6M (Duplex
  -limited, Classics about half loaded); five-press fleet unchanged. A
  hall balanced by output at 60 % would give Duplex ~70 to 75 % of the
  floor (estimate; noted, not applied).
- Blended price 3.76 / 4.49 / 5.27 USD (standard 3.40 / 3.80 / 4.25 plus
  the 0.60 / 1.15 / 1.70 specials premium on 60 %). Launch operating
  picture: revenue 2.28 / 3.65 / 5.41M USD, EBITDA 0.23 / 1.73 / 3.79M,
  operating profit -0.66 / 1.21 / 3.46M, payback ~3.8 yr central,
  break-even ~0.25M records; adverse needs ~1.1M records to cover
  depreciation. Specials' extra direct cost (coloured compound, purge,
  trim only into black) is not in the cost table yet: flagged as an
  upper bound until compound quotes.
- Calculator default specials share 20 -> 60 % (planning rates keep the
  launch plant balanced at 850k: revenue 4.14M, EBITDA 2.07M, payback
  3.3 yr, cash payback year ~4.8, IRR ~18 %).
- revenue-model.md, scale.md, pressing-line.md, README; business plan
  draft 0.2 rebuilt (sections 1, 4, 9, risks).

Checks: calculator regression 0 fails, no page errors, node --check on
all scripts; PDF 47 pages, table of contents filled; no em dashes added.
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grabowski committed 2026-10-16 20:45:39 +07:00
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@@ -53,8 +53,10 @@ def blocks():
"partner Ploy Printing, and fulfilment including direct-to-fan dropshipping.",
"**Three presses at launch:** one Newbilt Duplex system (two semi-automatic presses with a main "
"and a colour extruder, for colour, splatter and short runs) and one Newbilt Classic fully "
"automatic press for long standard runs. Together about 0.71 to 0.97 million records a year on "
"two shifts (estimate). A second Duplex system is a growth option with its floor, utility "
"automatic press for long standard runs. Special prints are the focus (60 % and more of the "
"records), and specials run only on the Duplex, so together they make about 0.58 to 0.90 million "
"records a year on two shifts (0.71 to 0.97 million at a standard-heavy mix; estimates). A second "
"Duplex system is a growth option with its floor, utility "
"positions and pipe connections reserved, not part of the investment.",
"**The metal path in-house:** a Sillitoe SDMS cutting room, a Pheenix Alpha galvanics line with "
"zero-discharge water treatment, and the Sibert stamper-prep line. The father and the mother of "
@@ -111,9 +113,10 @@ def blocks():
]),
H2("The numbers"),
KV([
["Capacity", "Launch plant ~0.71M to 0.97M records/yr (2 semi-automatic presses + 1 Classic, "
"2 shifts; estimate; the press fleet calculator gives ~0.94M at our planning "
"rates). Second Duplex as growth option: ~1.0M to 1.5M"],
["Capacity", "Launch plant ~0.58M to 0.90M records/yr at 60 % specials (2 semi-automatic "
"presses + 1 Classic, 2 shifts; the Duplex sets the pace; estimate; the press fleet "
"calculator gives ~0.94M at our planning rates). Second Duplex as growth option: "
"~1.0M to 1.5M"],
["Site", "~1,500 m² main building plus a ~379 m² utility yard built for four boiler and four "
"chiller modules, on leased land (~4 rai minimum, 6 to 8 rai with expansion); second "
"building as expansion"],
@@ -127,13 +130,13 @@ def blocks():
"open quotes land low**"],
["Land lease", "Not negotiated; the plan carries an estimated THB 0.3M to 1.0M per year "
"(USD 9k to 30k), section 6.1"],
["Operating result, mature year", "Central case: revenue ~USD 3.75M (~THB 124M), EBITDA ~USD 1.63M "
"(~THB 54M), operating profit ~USD 1.11M (~THB 37M), payback "
"~4 years (3.0 to 5.5 on the 4.9M to 8.9M band); break-even "
"on operating profit at ~0.3M records a year. **The adverse "
"case loses money:** EBITDA ~USD 0.22M, operating loss ~USD "
"0.67M (~THB 22M). Utilisation and price decide the outcome, "
"not upside (section 9)"],
["Operating result, mature year", "Central case at 60 % specials: revenue ~USD 3.65M (~THB 120M), "
"EBITDA ~USD 1.73M (~THB 57M), operating profit ~USD 1.21M (~THB "
"40M), payback ~3.8 years (2.8 to 5.1 on the 4.9M to 8.9M band); "
"break-even on operating profit at ~0.25M records a year. **The "
"adverse case loses money:** EBITDA ~USD 0.23M, operating loss "
"~USD 0.66M (~THB 22M). Utilisation and price decide the "
"outcome, not upside (section 9)"],
["First paying release", "**Open.** The August 2026 calendar gives Q4 2028 to mid-2029 (27 to 33 "
"months from the start of phase 0), but it was drawn for a one-press "
"launch. Commissioning the cutting room and galvanics before the presses "
@@ -545,15 +548,17 @@ def blocks():
"be flat, non-slip and solvent-resistant."),
T(["Stage", "Fleet", "Rough output per year"], [
["Launch plant", "1 Duplex system (2 semi-automatic) + 1 Classic, 2 shifts",
"~0.71 to 0.97 million records"],
"~0.58 to 0.90 million records at 60 % specials (0.71 to 0.97 at ~20 %)"],
["Growth option: second Duplex", "4 semi-automatic + 1 Classic, 2 shifts; room reserved, not in "
"the investment", "~1.0 to 1.5 million records"],
["Full hall (option)", "4 Duplex systems + 6 Classics, the press hall laid out 60/40 for Duplex "
"(special pressings first); a utility phase of its own", "~3.6 to 4.7 million records (estimate)"],
"(special pressings first); a utility phase of its own", "~2.3 to 3.6 million records at 60 % "
"specials (estimate)"],
], widths_mm=[40, 80, 50],
caption="Basis: semi-automatic 60 to 80 records/h assumed; Classic ~128/h (vendor flyer); 16 h/day, "
"300 days/yr, 60 to 70% overall equipment effectiveness. The launch plant is 248 to 288 "
"records/h at nameplate, ~149 to 202/h after effectiveness; the press fleet calculator at "
"300 days/yr, 60 to 70% overall equipment effectiveness; specials (60 % and more) only on the Duplex. "
"The launch plant is 248 to 288 records/h at nameplate, but at 60 % specials the Duplex caps "
"it at 200 to 267/h, ~120 to 187/h after effectiveness; the press fleet calculator at "
"the team's planning rates gives ~0.94 million. Neither option is in the revenue model "
"or the investment."),
P("**On the 60 to 70% effectiveness figure.** Newbilt publishes 95% yield and 95% uptime for the "
+51 -40
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@@ -194,11 +194,15 @@ def blocks():
H2("9.1 Pricing assumptions"),
B([
"**Blended pressing price: USD 3.50 to 4.60 per record** (THB 115 to 150), across run sizes and the "
"standard/colour mix, covering pressing, labels, inner sleeve and assembly into the jacket; deluxe "
"packaging passed through at cost plus margin. Western plants charge roughly USD 2.90 to 5.80 for "
"standard black at volume, with premiums of 0.60 to 1.70 for colour and splatter, 180 g and small "
"runs.",
"**Blended pressing price: USD 3.76 to 5.27 per record** (THB 124 to 174) at the planned **60 % "
"specials** (splatter, marble and colour effects; the plant focuses on special prints, not mono "
"colours): standard USD 3.40 / 3.80 / 4.25 plus a specials premium of 0.60 / 1.15 / 1.70 on 60 % "
"of the records, covering pressing, labels, inner sleeve and assembly into the jacket; deluxe "
"packaging passed through at cost plus margin. At ~20 % specials the same prices blend to 3.50 to "
"4.60. Western plants charge roughly USD 2.90 to 5.80 for standard black at volume, with premiums "
"of 0.60 to 1.70 for colour and splatter, 180 g and small runs. What specials cost extra "
"(coloured compound, colour-change purge, trim that only goes back into black) is not yet in the "
"direct cost, so the specials gain is an upper bound until the compound quotes arrive.",
"**Western benchmark, October 2026.** Record Industry (Haarlem) publishes its prices online: 300 "
"copies of a black 140 g LP with stampers, test pressings, printed labels, a paper inner sleeve, a "
"printed jacket and shrink wrap come to **1,721 EUR all-in (~219 THB a copy)**, ex VAT and freight. "
@@ -222,19 +226,21 @@ def blocks():
]),
H2("9.2 Capacity and revenue of the launch plant"),
P("Three presses make **~0.71 to 0.97 million records a year on two shifts** (estimate): the two "
"semi-automatic presses of the Duplex system at 60 to 80 records an hour each and the Classic at "
"~128 an hour (28 s cycle, vendor flyer), at 60 to 70 % effectiveness, 16 hours a day and 300 days "
"a year. The press fleet calculator, at the team's planning rates (3 records a minute per Duplex "
"system, 2 per Classic, 65 % effectiveness), gives ~0.94 million. The central case takes the "
"middle, 0.84 million."),
P("Three presses make **~0.58 to 0.90 million records a year on two shifts at 60 % specials** "
"(estimate). Specials run only on the Duplex system (the Classic has one built-in extruder), so its "
"two semi-automatic presses at 60 to 80 records an hour each set the pace, and the Classic (~128 an "
"hour, 28 s cycle, vendor flyer) presses the standard 40 % at about two thirds load; at 60 to 70 % "
"effectiveness, 16 hours a day and 300 days a year. At ~20 % specials the same presses made 0.71 to "
"0.97 million. The press fleet calculator, at the team's planning rates (3 records a minute per "
"Duplex system, 2 per Classic, 65 % effectiveness), stays balanced at ~0.94 million. The central "
"case takes the middle, 0.74 million."),
T(["USD per year", "Adverse", "Central", "Favourable"], [
["Records", "0.71M", "0.84M", "0.97M"],
["Blended price", "3.50", "4.05", "4.60"],
["Pressing revenue", "~2.49M", "~3.40M", "~4.46M"],
["Records", "0.58M", "0.74M", "0.90M"],
["Blended price, 60 % specials", "3.76", "4.49", "5.27"],
["Pressing revenue", "~2.17M", "~3.31M", "~4.72M"],
["Titles × per-title fee", "200 × 580", "300 × 1,155", "400 × 1,730"],
["Title-services revenue", "~0.12M", "~0.35M", "~0.69M"],
["**Revenue**", "**2.60M (~86M THB)**", "**3.75M (~124M THB)**", "**5.15M (~170M THB)**"],
["**Revenue**", "**2.28M (~75M THB)**", "**3.65M (~120M THB)**", "**5.41M (~179M THB)**"],
], widths_mm=[50, 40, 40, 40],
caption="Estimate. Pressing and title revenue are records × price and titles × fee; the totals are "
"those of docs/finance/revenue-model.md. A pure-volume plant runs at the low per-title "
@@ -250,21 +256,22 @@ def blocks():
"largely pass-through"],
["Shrink wrap", "0.02 to 0.03", "0.8 to 1.1", "Film"],
["Energy", "0.12 to 0.23", "3.8 to 7.6", "~1.5 to 2 kWh blended per record at grid/solar mix"],
["Production labour, launch plant", "**0.12 to 0.23**", "4.0 to 7.6", "13 to 19 direct staff, "
"3.7M to 5.4M THB a year, over 0.71 to 0.97M records (0.08 to 0.16 on the five-press fleet)"],
["Production labour, launch plant", "**0.13 to 0.28**", "4.2 to 9.3", "13 to 19 direct staff, "
"3.7M to 5.4M THB a year, over 0.58 to 0.90M records (0.08 to 0.16 on the five-press fleet)"],
["Stamper amortisation", "0.03 to 0.12", "1.0 to 4.0", "In-house three-generation set at ~USD 60 "
"to 150 marginal over 1,000 to 2,000 "
"pressings"],
["Maintenance, spares, consumables", "0.12 to 0.23", "3.8 to 7.6", "Estimate"],
["Reject allowance", "0.12 to 0.17", "3.8 to 5.7", "5 to 10 % reject rate carried by good units"],
["**Total direct cost, launch plant**", "**~1.34 to 2.65**", "**~44 to 87**", "Central 1.98"],
["**Total direct cost, launch plant**", "**~1.35 to 2.70**", "**~45 to 89**", "Central 2.00; no "
"extra cost for specials yet"],
], widths_mm=[42, 26, 26, 76], font_pt=8.5,
caption="Estimates, docs/finance/revenue-model.md. THB at 33 per USD."),
P("**Why labour per record is higher than in the September draft.** Two shifts need the full press, "
"finishing, galvanics, QC and maintenance crews whether the hall holds three presses or five, so "
"the direct payroll stays at 3.7M to 5.4M THB a year (113k to 163k USD) while the volume falls from "
"1.0 to 1.5 million records to 0.71 to 0.97 million. Labour per record rises to **0.12 / 0.16 / "
"0.23 USD** (favourable / central / adverse), and the direct cost to 1.34 / 1.98 / 2.65 USD. The "
"1.0 to 1.5 million records to 0.58 to 0.90 million. Labour per record rises to **0.13 / 0.19 / "
"0.28 USD** (favourable / central / adverse), and the direct cost to 1.35 / 2.00 / 2.70 USD. The "
"build-up, at northern Thai rates loaded ×1.3 for social security, overtime, bonus and PPE:"),
T(["Role", "Heads", "THB/month each, loaded"], [
["Press and finishing operators", "8 to 12", "~19,500"],
@@ -286,41 +293,44 @@ def blocks():
"paired high-to-adverse. Depreciation is 8.9M USD over 10 years (adverse), the 216M THB target "
"(~6.55M USD) over 12.5 years (central), and 4.9M USD over 15 years (favourable)."),
T(["USD per year, mature", "Adverse", "Central", "Favourable"], [
["Records", "0.71M", "0.84M", "0.97M"],
["Blended price", "3.50", "4.05", "4.60"],
["Direct cost", "2.65", "1.98", "1.34"],
["Contribution per record", "0.85", "2.07", "3.26"],
["Pressing contribution", "0.60M", "1.74M", "3.17M"],
["Records", "0.58M", "0.74M", "0.90M"],
["Blended price, 60 % specials", "3.76", "4.49", "5.27"],
["Direct cost", "2.70", "2.00", "1.35"],
["Contribution per record", "1.06", "2.49", "3.92"],
["Pressing contribution", "0.61M", "1.83M", "3.51M"],
["Title-services contribution", "0.07M", "0.23M", "0.48M"],
["**Total contribution**", "**0.67M**", "**1.96M**", "**3.65M**"],
["**Total contribution**", "**0.68M**", "**2.06M**", "**3.99M**"],
["Cash overheads", "0.45M", "0.33M", "0.20M"],
["**EBITDA**", "**0.22M**", "**1.63M**", "**3.45M**"],
["**EBITDA**", "**0.23M**", "**1.73M**", "**3.79M**"],
["Depreciation", "0.89M", "0.52M", "0.33M"],
["**Operating profit**", "**-0.67M**", "**1.11M**", "**3.12M**"],
["Revenue", "2.60M (~86M THB)", "3.75M (~124M THB)", "5.15M (~170M THB)"],
["Payback (EBITDA, mature year)", "never", "~4 yr (3.0 to 5.5 on 4.9M to 8.9M)", "~1.4 yr"],
["**Operating profit**", "**-0.66M**", "**1.21M**", "**3.46M**"],
["Revenue", "2.28M (~75M THB)", "3.65M (~120M THB)", "5.41M (~179M THB)"],
["Payback (EBITDA, mature year)", "never", "~3.8 yr (2.8 to 5.1 on 4.9M to 8.9M)", "~1.3 yr"],
], widths_mm=[50, 36, 48, 36],
caption="Estimates, docs/finance/revenue-model.md 'Operating picture of the launch plant (October "
"2026)'. Title services at 60 to 70 % contribution after lacquers, styli and nickel."),
CALL("Reading this table honestly", [
"**The central case works on 216M THB.** EBITDA ~1.6M USD (~54M THB) and operating profit ~1.1M "
"USD (~37M THB) a year once the plant runs at volume. It breaks even on operating profit at about "
"**0.3 million records a year, a little over a third of capacity**.",
"**The central case works on 216M THB.** EBITDA ~1.7M USD (~57M THB) and operating profit ~1.2M "
"USD (~40M THB) a year once the plant runs at volume. It breaks even on operating profit at about "
"**0.25 million records a year, about a third of its output**. Against the earlier ~20 % specials "
"share (0.84M records, EBITDA 1.63M) more specials earn a higher price on fewer records.",
"**The adverse case cannot cover depreciation at any volume three presses make.** It would need "
"~1.5 million records. It stacks the low price, the high cost, the high capital and the high "
"~1.1 million records. It stacks the low price, the high cost, the high capital and the high "
"overheads at once. At the central cost and volume, the price that covers depreciation is only "
"~2.7 to 3.0 USD (~90 to 98 THB) a record, below the low price assumed: price realisation and "
"utilisation decide solvency, not upside.",
"**The central margin is too good to trust yet.** A central EBITDA margin of ~43 % is far above "
"**The central margin is too good to trust yet.** A central EBITDA margin of ~47 % is far above "
"the 15 to 25 % pressing plants earn. The direct cost table counts only per-record consumables and "
"direct payroll and leaves out indirect labour (supervision, planning, warehouse), freight, scrap "
"above the reject allowance and sales commissions. **Treat the adverse column as the honest one "
"until those lines exist.**",
"**This is a sensitivity, not a forecast.** The plant and business plan calculator, with its own "
"cost build-up (it adds electric steam heat and the cutting engineer, which this table leaves "
"out), gives at 850k records: revenue 3.75M, EBITDA 1.68M, operating profit 1.13M USD, payback "
"4.1 years on a mature year; with a ramp of 35, 70 and 90 % in the first three years, cash "
"payback in year ~5.7 and ~13 % IRR over ten years, pre-tax and pre-financing (estimates). "
"out) and the team's faster Duplex planning rate, at which the launch plant is not Duplex-limited, "
"gives at 850k records and 60 % specials: revenue 4.14M, EBITDA 2.07M, operating profit 1.52M "
"USD, payback 3.3 years on a mature year; with a ramp of 35, 70 and 90 % in the first three "
"years, cash payback in year ~4.8 and ~18 % IRR over ten years, pre-tax and pre-financing "
"(estimates). "
"Not modelled here: cassette and CD-R lines, stamper supply to "
"other plants, dropshipping fees, and the ramp year. BOI tax exemptions shield part of early-year "
"profits where there are any.",
@@ -571,8 +581,9 @@ def blocks():
"validation gate: regional label conversations, the artist platform's calculator as an interest "
"list, a second Thai data point; no large spending before it clears"],
["High", "Utilisation and price", "The cost structure is mostly fixed; the adverse case loses "
"money even at the full volume of three presses (it needs ~1.5M records to cover depreciation)",
"Central breaks even at ~0.3M records; commission in sequence; growth options wait for demand; "
"money even at the full volume of three presses (it needs ~1.1M records to cover depreciation); "
"at 60 % specials the Duplex rate and the extra cost of specials decide volume and margin",
"Central breaks even at ~0.25M records; commission in sequence; growth options wait for demand; "
"treat the adverse column as the honest one"],
["High", "Galvanics and cutting on the critical path", "No paying release until the cutting room "
"and galvanics make good stampers; a slow start there delays every press", "Commission the "
+6 -1
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@@ -114,7 +114,12 @@ automated candidate). What it means:
to ~1.8 MW of cooling, so boiler, chiller and grid connection would be a
phase of their own ([scale](../scale.md)). The Payap scenario model in
FreeCAD still draws the earlier layout (two Duplex bays and eleven
Classic positions).
Classic positions). The specials share is planned at 60 % and more
([revenue model](../finance/revenue-model.md)); specials run only on the
Duplex systems, so at that share the Duplex presses set the output of
the launch plant and of the full hall, and a hall balanced by output
would give them ~70 to 75 % of the floor (estimate,
[scale](../scale.md#production-capacity)).
- **Capacity** at maturity stays at ~1.0 to 1.5 million records a year on
two shifts, the range the [revenue model](../finance/revenue-model.md)
uses: four semi-automatic presses at 60 to 80 records an hour (estimate)
+60 -26
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@@ -451,7 +451,18 @@ standard/color mix:
- **Blended pressing price: ~3.50 to 4.60 USD per record**
(~115 to 150 THB) — pressing, labels, inner sleeve, assembly into
customer-supplied or locally-made jacket; deluxe packaging passed
through at cost plus margin
through at cost plus margin. That blend holds at ~20 % specials
(standard 3.40 / 3.80 / 4.25 USD plus the 0.60 / 1.15 / 1.70 colour and
splatter premium on a fifth of the records).
- **Specials share: 60 % and more (decided October 2026).** The plant
focuses on special prints (splatter, marble, colour effects), not mono
colours, so the plan takes 60 % specials: the blend rises to **~3.76 /
4.49 / 5.27 USD** (adverse / central / favourable). Specials run only
on the Duplex systems (the Classic has one built-in extruder), which
makes the Duplex the launch plant's bottleneck (below). The direct cost
table does not yet carry what specials cost extra (coloured compound,
colour-change purge, trim that only goes back into black), so the gain
is an upper bound until the compound quotes arrive
- **Per-title services: ~580 to 1,730 USD per title** (~19,000 to 57,000
THB) for mastering, cutting, stampers, test pressings, at roughly 300
to 600 titles/yr at full capacity
@@ -580,16 +591,26 @@ base salaries in that way.
The plant now launches with one Newbilt Duplex system and one Classic,
with cutting and galvanics in-house from the start
([total investment](total-investment.md#launch-plant-october-2026)). Three
presses make ~0.71 to 0.97 million records a year on two shifts
([scale](../scale.md#production-capacity)), against 1.0 to 1.5 million for
the five-press fleet the full-capacity table below was built for. Same
method and the same three cases, with these changes (all estimates):
presses make ~0.71 to 0.97 million records a year on two shifts at the
earlier ~20 % specials share ([scale](../scale.md#production-capacity)),
against 1.0 to 1.5 million for the five-press fleet the full-capacity
table below was built for. Re-based on **60 % specials** (October 2026),
same method and the same three cases, with these changes (all estimates):
- **Volume** 0.71M / 0.84M / 0.97M records a year.
- **Volume 0.58M / 0.74M / 0.90M records a year.** Specials run only on
the Duplex system, so at 60 % its two presses (60 to 80 records an hour
each, estimate) set the output: 120 to 160 specials an hour carry 80 to
107 standard records on the Classic, which then runs at about two
thirds of its ~128 an hour. At the team's planning rate (3 a minute per
Duplex system) the launch plant stays balanced at ~0.94 million, which
is what the [calculator](../fleet-calculator.html) shows.
- **Blended price** 3.76 / 4.49 / 5.27 USD: standard 3.40 / 3.80 / 4.25
plus the specials premium 0.60 / 1.15 / 1.70 on 60 % of the records.
- **Direct payroll** stays at 3.7M to 5.4M THB a year (two shifts still
need the press, finishing, galvanics, QC and maintenance crews), so
labour per record rises to 0.12 / 0.16 / 0.23 USD and the direct cost to
1.34 / 1.98 / 2.65 USD.
labour per record rises to 0.13 / 0.19 / 0.28 USD and the direct cost to
1.35 / 2.00 / 2.70 USD, with no extra cost for specials yet (see the
pricing assumptions).
- **Title services**: 200 / 300 / 400 titles at 580 / 1,155 / 1,730 USD,
60 to 70 % contribution after lacquers, styli and nickel. The middle
price is the per-title fee of the artist demos (37,836 THB).
@@ -601,34 +622,41 @@ method and the same three cases, with these changes (all estimates):
| USD/yr | Adverse | Central | Favourable |
|---|---|---|---|
| Records | 0.71M | 0.84M | 0.97M |
| Blended price | 3.50 | 4.05 | 4.60 |
| Direct cost | 2.65 | 1.98 | 1.34 |
| Contribution per record | 0.85 | 2.07 | 3.26 |
| Pressing contribution | 0.60M | 1.74M | 3.17M |
| Records | 0.58M | 0.74M | 0.90M |
| Blended price (60 % specials) | 3.76 | 4.49 | 5.27 |
| Direct cost | 2.70 | 2.00 | 1.35 |
| Contribution per record | 1.06 | 2.49 | 3.92 |
| Pressing contribution | 0.61M | 1.83M | 3.51M |
| Title-services contribution | 0.07M | 0.23M | 0.48M |
| **Total contribution** | **0.67M** | **1.96M** | **3.65M** |
| **Total contribution** | **0.68M** | **2.06M** | **3.99M** |
| Cash overheads | 0.45M | 0.33M | 0.20M |
| **EBITDA** | **0.22M** | **1.63M** | **3.45M** |
| **EBITDA** | **0.23M** | **1.73M** | **3.79M** |
| Depreciation | 0.89M | 0.52M | 0.33M |
| **Operating profit** | **-0.67M** | **1.11M** | **3.12M** |
| Revenue | 2.60M (~86M THB) | 3.75M (~124M THB) | 5.15M (~170M THB) |
| Payback on the launch capital (EBITDA, mature year) | never | ~4 yr (3.0 to 5.5 on 4.9M to 8.9M) | ~1.4 yr |
| **Operating profit** | **-0.66M** | **1.21M** | **3.46M** |
| Revenue | 2.28M (~75M THB) | 3.65M (~120M THB) | 5.41M (~179M THB) |
| Payback on the launch capital (EBITDA, mature year) | never | ~3.8 yr (2.8 to 5.1 on 4.9M to 8.9M) | ~1.3 yr |
At the earlier ~20 % specials share the same table read 0.71 / 0.84 /
0.97M records, revenue 2.60 / 3.75 / 5.15M and EBITDA 0.22 / 1.63 /
3.45M: more specials earn a higher price on fewer records, and the
central EBITDA gains ~0.1M USD a year (more if the Duplex presses run
faster than 60 to 80 an hour, less once specials carry their extra
cost).
What it says:
- **The central case works on 216M THB**: EBITDA ~1.6M USD (~54M THB) a
year and operating profit ~1.1M USD (~37M THB) once the plant runs at
volume, and it breaks even on operating profit at about **0.3 million
records a year, a little over a third of capacity**.
- **The central case works on 216M THB**: EBITDA ~1.7M USD (~57M THB) a
year and operating profit ~1.2M USD (~40M THB) once the plant runs at
volume, and it breaks even on operating profit at about **0.25 million
records a year, about a third of its output**.
- **The adverse corner cannot pay for itself at any volume the three
presses make**: it would need ~1.5 million records to cover
presses make**: it would need ~1.1 million records to cover
depreciation. It stacks the low price, the high cost, the high capital
and the high overheads at once; at the central cost and volume the
price that covers depreciation is only ~2.7 to 3.0 USD (~90 to 98 THB)
a record, below the low price assumed.
- **The caveats of the full-capacity table hold here too**: the central
EBITDA margin (~43 %) is far above the 15 to 25 % pressing plants earn,
EBITDA margin (~47 %) is far above the 15 to 25 % pressing plants earn,
because the direct cost table leaves out indirect labour, freight,
scrap above the allowance and commissions. Price realisation and
utilisation decide the result, and the ramp year is not in this table
@@ -641,7 +669,10 @@ What it says:
## Operating picture at full capacity (five-press fleet)
The fleet this table describes (two Duplex systems and a Classic) is now
a growth option; the launch plant is in the section above.
a growth option; the launch plant is in the section above. This table
keeps the earlier ~20 % specials share and the earlier capex; it is not
re-based (at 60 % specials the five presses are not Duplex-limited, so
the volume holds and the blend rises as in the launch table).
Built from the components above rather than asserted. The
@@ -704,7 +735,10 @@ profits where there are any; see [boi.md](../boi.md).
loss-making at full volume
- **Mix**: color/splatter and boutique runs carry 20 to 50% price premiums
and suit the semi-automatic line; the title-services line (mastering,
cutting, stampers) has software-like margins once the rooms exist
cutting, stampers) has software-like margins once the rooms exist. At
the planned 60 %+ specials the Duplex presses' real rate decides the
volume: each extra record an hour on the Duplex adds about 1.7 to the
plant's hourly output at that share
- **Regional position**: an Asia-Pacific full-service plant competes on
turnaround and freight against EU/US plants for regional labels; pricing
power there is unproven and is the single biggest assumption in this
+3 -2
View File
@@ -658,7 +658,7 @@ html[data-theme=light] .iso-svg .iso-glint { display: inline; }
</div>
<p class="hint">The output is what this fleet makes at the set effectiveness and specials share.</p>
</div>
<label class="row" style="margin-top:14px"><span>Splatter and specials, share of output</span><b id="specV"></b></label>
<label class="row" style="margin-top:14px"><span>Splatter and specials, share of output<br><small>plan: 60 % and more; specials run only on Duplex systems</small></span><b id="specV"></b></label>
<input type="range" id="spec" min="0" max="100" step="1" aria-label="Specials share">
<p class="hint">Splatter, multi-colour and effect records run only on the Duplex, with
its EX 35 colour extruder (Newbilt recommends the Duplex for splatter). Black and
@@ -2836,7 +2836,8 @@ html[data-theme=light] .iso-svg .iso-glint { display: inline; }
"use strict";
// ---------------------------------------------------------------- inputs
const S0 = {
mode: "target", target: 850000, spec: 20, grow: "classic", dMin: 1, cMin: 1,
// specials share 60 % (user, October 2026: the plant focuses on special prints, 60 %+)
mode: "target", target: 850000, spec: 60, grow: "classic", dMin: 1, cMin: 1,
dFleet: 1, cFleet: 1, shifts: 2, hrs: 8, days: 300, eff: 65, rateD: 3, rateC: 2, specF: 100,
priceStd: 3.8, premSpec: 1.15, titleFee: 1155, cur: "USD", boi: "on", exportShare: 70, capexEnd: "mid",
// plant configuration (defaults = the launch plant, total-investment.md October 2026)
+13 -2
View File
@@ -9,9 +9,9 @@ page as real quotes and the site decision land.
| Phase | Fleet | Rough output |
|---|---|---|
| Launch plant (decided October 2026) | 2 semi-auto (Duplex system 1: EX 50 main + EX 35 colour extruder) + 1 automated (Newbilt Classic), commissioned in sequence, 2 shifts at volume | ~0.71 to 0.97 million records/yr |
| Launch plant (decided October 2026) | 2 semi-auto (Duplex system 1: EX 50 main + EX 35 colour extruder) + 1 automated (Newbilt Classic), commissioned in sequence, 2 shifts at volume | ~0.58 to 0.90 million records/yr at the planned 60 % specials (Duplex-limited); ~0.71 to 0.97 million at ~20 % |
| Growth option: second Duplex | 4 semi-auto (two Duplex systems) + 1 Classic, 2 shifts; room reserved, not in the investment | ~1.0 to 1.5 million records/yr |
| Full hall (option) | 4 Duplex systems + 6 Classics, the hall laid out 60/40 for Duplex, 2 shifts | ~3.6 to 4.7 million records/yr (estimate) |
| Full hall (option) | 4 Duplex systems + 6 Classics, the hall laid out 60/40 for Duplex, 2 shifts | ~2.3 to 3.6 million records/yr at 60 % specials, ~3.6 to 4.7 million at ~20 % (estimate) |
The [press fleet calculator](fleet-calculator.html) sizes the fleet for
any yearly output and specials share, with the people and utilities it
@@ -53,6 +53,17 @@ presses and six Classics give 1,250 to 1,410 records/hour gross, ~3.6 to
[revenue model](finance/revenue-model.md) nor the investment includes
them.
**Specials share 60 % and more (October 2026).** Specials run only on the
Duplex systems, so at 60 % they set the output wherever the Duplex makes
less than 60 % of the fleet's records: the launch plant drops to ~0.58 to
0.90 million (the Classic runs at about two thirds load) and the full
hall to ~2.3 to 3.6 million (the six Classics about half loaded). The
five-press fleet is not affected. At the planning rates of the
[calculator](fleet-calculator.html) (3 a minute per Duplex system) the
launch plant stays balanced at ~0.94 million. A hall balanced by output
at 60 % specials would give the Duplex systems ~70 to 75 % of the floor
(estimate), e.g. five Duplex bays and four Classic positions.
**The 60–70% effectiveness assumption is worth challenging, but not yet
changing.** Newbilt publishes ≥95% yield and ≥95% uptime for the Classic
12" automatic at a 28 s cycle (~128 records/h), and quotes ~30 s average